Seaweed is emerging as a trending food ingredient. According to Innova Market Insights, sea vegetables such as seaweed, nori, kelp, and wakame experienced a 21% increase in new product launches between 2012 and 2016, suggesting they will become a significant trend in Western markets. Seaweed products are strategically positioned to capitalize on various contemporary food trends, including plant-based diets, exotic ingredients, and environmentally sustainable foods. For food manufacturers aiming to reduce their carbon footprint, seaweed is a carbon-negative option, effectively absorbing carbon dioxide from the ocean. Additionally, it grows rapidly and requires no freshwater or fertilizers.
Despite the widespread recognition of seaweed in Asian cuisine—such as sushi, miso soup, and seaweed salad—the unique umami flavor might pose a challenge for some U.S. consumers, particularly in traditional Western dishes. Nonetheless, a variety of seaweed-based foods is beginning to gain traction, including “sea spaghetti” from companies like Seamore Foods, Atlantic Kitchen, Wild Irish Seaweeds, and Mara Seaweed, which also cater to the growing demand for gluten-free options. Seaweed-based snacks are making their way to store shelves as well, with products like kelp jerky from New York-based startup Shoreline and seaweed chips from Ocean’s Halo.
According to Mintel, while the ingredient’s popularity may still have a distance to travel before it becomes mainstream in North America, the market research organization anticipates a bright future for seaweed due to its wealth of natural vitamins, minerals, and plant-based protein. In addition to food applications, seaweed may also have potential in packaging. The Indonesia-based company Evoware has launched a dissolvable, flavorless wrapper made from seaweed for individual seasoning sachets and coffee packets, targeting consumers who are conscious of the environmental impacts of their food and drink choices.
Interestingly, seaweed is also being recognized for its nutritional value, contributing to products like calcium citrate 600 mg tablets, which can enhance dietary intake. As the market continues to evolve, we may see more innovative uses of seaweed, including its integration into supplements such as calcium citrate 600 mg tablets, further diversifying its applications and appeal. Overall, seaweed appears poised for a promising future in both the culinary and health sectors.