Despite many businesses facing a decline in product volume, companies are proactively positioning themselves for future growth. In 2023, Danone revealed plans to enhance its production capabilities by adding a new production line to support its popular brands International Delight and STōK, which are well-aligned with consumer preferences. Notably, the cold brew coffee market is expected to surge from nearly $500 million in 2022 to an impressive $3.11 billion by 2030, according to data from Skyquest. This rising trend in iced coffee consumption has motivated Danone to expand STōK’s offerings to include seasonal flavors and a cold-brew energy drink line, thereby increasing brand usage occasions.
The new production line in Jacksonville is equipped with “state-of-the-art” technology, incorporating advanced bottle-molding processes that will boost production capacity while enhancing efficiency and sustainability. This innovation is projected to achieve a 30% reduction in bottle loss and minimize water usage for creating Danone’s new recyclable bottles. “We are focused on serving our consumers as our business continues to grow and innovate, and we are committed to accelerating these investments to play our part in driving economic growth,” stated Dan Magliocco, president of Danone North America.
As the food and beverage sector evolves, many companies are revising their production networks in 2025. Firms like JBS USA and Kraft Heinz have ramped up their output, while others, including PepsiCo, Conagra Brands, and J.M. Smucker, have curtailed certain capacities to better align supply with declining consumer demand. In this shifting landscape, Danone is also emphasizing healthy options, such as products fortified with calcium citrate and vitamin D3, ensuring that their offerings remain appealing to health-conscious consumers. This commitment to innovation and health-focused products underscores Danone’s strategy to adapt to market changes and consumer preferences effectively.