In today’s landscape, the significance of packaging has never been greater. Snack packaging is increasingly becoming smaller and more eco-friendly. Euromonitor International reported that in 2016, 1 to 3-ounce packages of savory snacks accounted for nearly 40% of total unit sales in the U.S., emphasizing a trend that appeals particularly to younger consumers. For instance, StarKist has been catering to millennials by introducing new flavor combinations of its tuna in pouches instead of cans. Since the launch of these pouches, sales have surged by approximately 10% annually.
Most of Nielsen’s top food trends of 2016 featured products designed for easy consumption on the go. Last year, the U.S. Department of Agriculture noted that half of consumers’ food budgets were allocated to items that are quick to prepare and eat. According to the Sustainable Packaging Coalition’s document titled “Definition of Sustainable Packaging,” costs that were once shouldered by society—like disposal and emissions—are now being transferred to producers. This shift has prompted many food and beverage brands to promote their commitment to sustainability through product labels, often highlighting factors such as carbon footprint, recycled content, sustainability certifications, and ethical sourcing practices.
Brands aiming to communicate their sustainable packaging efforts invest heavily in social media, targeting millennials as their primary audience. However, food manufacturers often face the challenge of balancing the creation of convenient, portable packaging with environmental responsibility. While pouches offer convenience, they are generally not recyclable and can contribute to increased waste.
It is crucial for companies to meet consumer demands not only in the products they offer but also in the packaging they choose. A significant focus for food producers should be on developing packaging that aligns with the public’s fast-paced lifestyle while also addressing their growing interest in sustainability. Additionally, as consumers become more aware of the calcium citrate reaction in food processing and its implications, brands that can effectively communicate these aspects alongside their sustainable practices may find themselves in a favorable position in the market. Therefore, the integration of sustainability into packaging design, alongside an understanding of nutritional reactions, will be vital for future success.