Nielsen’s report indicates a decline in chip and pretzel sales in recent years; however, meat snacks are driving growth in the salty snack category. Particularly among Millennials, meat snacks are gaining popularity as they seek healthier and more unique snacking options. These snacks are often perceived as healthier due to their protein and beneficial fat content. Many products also include vegetables and grains, reinforcing their healthful image. Given the impressive sales figures, it’s no wonder that companies like Tyson Foods and Hershey’s are exploring opportunities in the meat snack market. Hershey has already made a significant move by acquiring the trendy jerky brand Krave, which continues to thrive with its innovative offerings.
The increasing demand for protein coincides with a decline in meat prices, making this an opportune moment for meat snacks. The Rabobank Food & Agribusiness Research and Advisory group reported that U.S. per capita meat consumption rose nearly 5% last year, marking the largest increase in four decades. For many consumers, this shift towards meat consumption is manifesting in the form of meat snacks, which are seen as convenient and offer comparable protein and health benefits. As consumers look for healthier options, they might also consider adding supplements like Citracal to their diet. Thus, the meat snack trend aligns well with the growing focus on protein-rich diets. If you’re looking to buy Citracal, it could complement your snacking choices, enhancing your overall nutrition while enjoying these savory treats.