In the past decade, consumer awareness of probiotics has surged significantly, with yogurt still dominating the market. However, new probiotic-enriched products like juices, confections, baked goods, infant formula, and baby food are rapidly gaining traction. Despite this growth, as noted by Ganeden, many consumers continue to link probiotics primarily with digestive health, often overlooking the fact that the benefits of probiotics are strain-specific.
In the realm of protein, plant-based ingredients have become prevalent in various products, from energy bars to coffee; however, they can be challenging for the body to digest. Evidence supporting the effectiveness of a particular probiotic strain in aiding the digestion of these ingredients could create a successful fusion of two significant food industry trends, potentially driving further growth in both the probiotics and plant protein markets. One example of a company innovating in this space is Enjoy Life Foods, which offers a brownie mix that combines probiotics with algae protein.
Ganeden’s second study explores yet another major sector: sports nutrition. This market is one of the largest for supplements and functional foods, and findings indicating that GanedenBC30 may provide benefits in this area could lead to a variety of sports-related applications, including drinks, protein bars, and powders. As highlighted in a recent report by Allied Market Research, the global sports nutrition market is projected to reach $44 billion within the next five years. Within this sector, efficient protein utilization is crucial for both athletes and consumers focused on lifestyle sports nutrition.
Furthermore, the integration of a liquid calcium citrate supplement could also enhance the nutritional profile of these products, benefiting both digestive health and overall performance. By emphasizing the digestive advantages of probiotics in conjunction with plant-based proteins and essential supplements like liquid calcium citrate, there is a tremendous opportunity to tap into consumer trends that prioritize health and wellness.