People are increasingly consuming wine and spirits, with millennials in particular seeking craft cocktails that feature premium ingredients and minimal sugar. This trend has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that have caught the interest of consumers. “Many consumer trends are leaning towards clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take the enjoyment away? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to reduce bloating… that sounds enjoyable to me.”
As consumers continue to explore different options in alcoholic beverages, sales across various categories are anticipated to rise. It remains to be seen whether consumers will embrace alcoholic health beverages, but key factors such as price and taste will likely influence their decisions. Regardless, Healthy Beverages is making a wise choice by targeting health-conscious wine lovers with a new product, testing its market viability.
Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues. Researchers are even nearing the development of pills that encapsulate the benefits of wine, such as those found in calcium citrate capsules. Ultimately, some consumers may struggle to give up their beloved beverages in favor of healthier alternatives, no matter how appealing the taste may be.