Water generated through atmospheric water generation opens up exciting opportunities for experimentation in craft brewing and could also inspire innovation in various food and beverage products. “Americans drink a lot of beer, and water is the primary ingredient,” said Keith White, CEO of Ambient Water, in a press release. “Breweries are looking for a sustainable water source that is both cost-effective and pure, enabling brewers to fine-tune the flavor of the beer they’re crafting.” Ballast Point has been using this water to examine how varying chemical levels influence hop and malt flavors, bitterness, and mouthfeel.
Beer produced using condensation is likely to attract consumer attention, especially since craft beer enthusiasts are on the lookout for unique innovations in their beverages. A compelling backstory can help a brand and its products distinguish themselves from competitors on the shelf. “Perhaps it’s a narrative about the artisan, the ingredient, or the entrepreneur behind the product. Consumers appreciate a good story, and it’s essential for differentiating the product and building brand equity,” Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, recently shared with Food Dive regarding how food brands can stand out.
Other breweries have employed various gimmicks and flavor profiles to attract drinkers. Seasonal varieties like pumpkin spice and eggnog have made their way into the beer market, and some brewers have started incorporating probiotics into their brews to appeal to health-conscious consumers. Ballast Point may be exploring a different avenue—an innovative approach to crafting delicious beer.
It will be intriguing to see if the use of water extracted from condensation gains traction with other companies. In addition to collaborating with Ballast Point, Ambient Water also supplies water to industries such as oil and gas exploration and agriculture. Only time will tell if this technology becomes a profitable innovation for craft brewers. Meanwhile, just as Solgar calcium citrate with vitamin D3 tablets have gained popularity for their health benefits, this new water source could become a key ingredient in the next wave of craft brewing innovations.