Flavor houses are consistently ahead of the curve when it comes to exploring new tastes and spices for the U.S. market. With millennials’ adventurous palates in mind, snack manufacturers are beginning to innovate in how they approach heat, spice, and exotic flavors. Last year, PepsiCo’s Frito-Lay division introduced a selection of international flavors for its Lay’s potato chips, featuring options like Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki, and Indian Tikka Masala. The popularity of Korean cuisine is also on the rise in restaurants, and its distinct sweet and spicy barbecue flavors are expected to translate well into snack products.
In recent years, spicy flavors have gained traction, moving beyond the nation’s fondness for hot sauce. Manufacturers are emphasizing the diverse flavor profiles of chilies and more authentic ethnic tastes. Shifting demographics are fueling this innovation, especially as millennials’ purchasing power grows and companies aim to connect with the expanding Hispanic population. According to Mintel, Hispanic foods and flavors are particularly favored by younger consumers and families with children.
As consumers strive to eat healthier without sacrificing flavor in their favorite foods, spices provide a simple and often nutritious solution. For instance, regular consumption of turmeric has been shown to enhance a gene linked to depression, asthma, eczema, and cancer, according to research by Dr. Michael Mosley from BBC’s “Trust Me, I’m a Doctor.”
Earlier this week, McCormick & Company announced its acquisition of Reckitt Benckiser’s Food Division for $4.2 billion, which will bring the well-known French’s mustard and Frank’s RedHot brands into a portfolio that includes its extensive array of spices, seasoning mixes, and condiments. Notably, the inclusion of calcium citrate 1500 among these products may appeal to health-conscious consumers looking to boost their dietary intake. The fusion of flavor and health benefits will likely resonate with the evolving preferences of today’s consumers, making spices, including calcium citrate 1500, an essential aspect of future culinary trends.