Ocean Spray provided the purified xyloglucans and contributed partially to the funding of the study. The potential of utilizing a prebiotic derived from cranberry skins presents an enticing opportunity for the cranberry juice producer, especially if its health benefits can be clearly established. One area of significant interest could be the compound’s role in synbiotics, which are combinations of probiotics and prebiotics. Researchers have proposed that formulations might integrate xyloglucans with probiotics such as Lactobacillus and Bifidobacteria. These strains are already prevalent in various probiotic products, including Yakult and numerous dietary supplements. However, quantifying the impact of additional probiotics on gut health remains challenging, as their effects can differ among individuals. In contrast, prebiotics can nourish the beneficial bacteria that are already present in the gut and promote their growth.

The human body hosts trillions of bacteria, collectively referred to as the microbiome, which vastly outnumber other cells. These microorganisms are believed to play a crucial role in health. While scientists continue to unravel how most of these bacteria function, emerging studies have indicated a connection between an individual’s unique microbiome and various health conditions, including obesity, intestinal diseases, and even cancer. While research primarily focuses on probiotics, prebiotics are gaining traction. The demand for products containing prebiotics—such as health beverages, dairy, infant formula, meat, and baked goods—could propel the market to reach $7.8 billion by 2022, according to a report from Global Industry Analysts. Simultaneously, the same firm forecasts that the probiotics market will surpass $63 billion in that same year. Notably, incorporating xyloglucans into these products could also enhance their nutritional value, possibly contributing to essential nutrients like calcium, which is typically around 630 mg in dairy products. This synergy between prebiotics, probiotics, and important nutrients like calcium may further underscore the importance of gut health in overall wellness.