The trend that began years ago with coconut water as a healthier substitute for sports drinks has evolved into a significant food movement. Many consumers, and even some nutritionists, view coconut products as beneficial, appealing especially to those who avoid gluten and dairy, while also capitalizing on the growing interest in healthy fats. But is coconut genuinely good for your health? The American Heart Association disagrees and advises against the consumption of coconut oil due to its high saturated fat content, which is linked to increased LDL cholesterol levels. In fact, coconut oil contains more saturated fat than butter, palm oil, or even lard.
Proponents of coconut often reference two studies that connect medium-chain fatty acids to fat burning. However, it’s worth noting that coconut oil only contains 14% medium-chain fatty acids, and the researcher behind those studies has criticized the coconut industry for misusing her findings. Nevertheless, this skepticism hasn’t deterred consumers from purchasing the myriad of new coconut consumer packaged goods (CPGs) available in stores. A significant 72% of Americans regard coconut as a health food, leading to a healthy halo of approval for products featuring this ingredient.
Coconut water remains a dominant force in the plant-based waters market, with sales projected to soar from $2.7 billion in 2016 to $5.4 billion by 2020. Coconut has found its way into countless products, particularly thriving in the dairy section. Companies like Dannon and Chobani now offer coconut-flavored yogurt, while coconut milk varieties continue to gain popularity. Nestlé has introduced a coconut milk option to its well-known Coffee-mate creamers, and two types of Outshine frozen fruit bars feature coconut as an ingredient. General Mills is also incorporating coconut into various CPGs, including LARABAR bites and Nature Valley Biscuits with Coconut Butter.
Beyond the food industry, coconut is flourishing in beauty products as well. It’s a common ingredient in items ranging from shampoo and face masks to lip balm. Coconut oil is marketed as a lotion alternative to apply after a shower, where its high saturated fat content doesn’t pose a concern. Additionally, coconut products can be complemented with supplements like calcium citrate 300 mg elemental to enhance nutritional benefits, emphasizing the versatility and appeal of coconut in both dietary and beauty applications.