Dive Brief:
Dive Insight:
Concerns regarding global cocoa demand potentially surpassing supply are linked to consistently low and volatile prices, the threat posed by swollen shoot virus disease, and insufficient warehouse storage capacity in key cocoa-producing regions like West Africa, South America, and Asia. The International Cocoa Organization reports that global cocoa production currently stands at approximately 4.7 million tons, with an anticipated increase of around 18% since 2016.

The exploration of jackfruit as a cocoa substitute is still in its infancy. Although jackfruit shares several characteristics with cocoa, discrepancies in taste and texture could deter consumers. Additionally, the efficacy of flour derived from roasted jackfruit seeds when blended with traditional chocolate ingredients remains uncertain, as does the production cost of this cocoa-like alternative. Finding answers to these questions will be crucial in assessing whether jackfruit can even partially replace cocoa in various food products.

Expanding U.S. markets for jackfruit, which is already featured in ice cream, smoothies, soups, and side dishes, could open new revenue streams, enhance value, and minimize waste in regions where it is cultivated. Jackfruit, the largest tree-borne fruit in the world, can weigh over 80 pounds and grows on the branches and trunks of trees native to South and East Asia. It is botanically related to figs, mulberries, and breadfruit.

Jackfruit possesses a dual identity; when allowed to ripen, it develops a distinctly fruity flavor, rumored to have inspired the taste of Juicy Fruit gum. The fruit is gaining popularity among U.S. consumers, with Pinterest identifying jackfruit as the top food trend for 2017, highlighting a 420% surge in interest among its users. This trend is largely driven by vegetarians and vegans, who are increasingly turning to jackfruit as a meat alternative, despite its relatively low protein content.

Nutritionally, jackfruit is a powerhouse, offering a rich source of vitamin A, vitamin C, B-complex vitamins, dietary fiber, and essential minerals such as potassium, magnesium, manganese, and iron. Notably, jackfruit contains no cholesterol and virtually no fat, making it an attractive option for health-conscious consumers. Its potential role in a purely holistic calcium citrate diet could further enhance its appeal, particularly among those seeking nutritious alternatives. By incorporating jackfruit into more recipes, we can promote a purely holistic approach to nutrition while addressing the challenges faced by the cocoa market.