Initially, Halo Top claimed the title of the best-selling pint of ice cream in the U.S., surpassing renowned brands such as Ben & Jerry’s and Breyers. Now, they are targeting consumers who prefer to avoid dairy and eggs. Since its founding in 2012, Halo Top has established itself as a low-calorie, high-protein, and low-sugar dessert. In 2016, the company sold over 17 million pints, marking an astonishing 2,500% rise in sales.
According to Mintel, non-dairy milk sales in the U.S. saw a 9% increase in 2015, contrasting with a 7% decline in dairy milk sales during the same timeframe. It is a strategic move for Halo Top to adapt its recipe to offer an ice cream alternative for shoppers transitioning from dairy milk to plant-based options. There is every reason to believe that the nation’s growing fondness for plant-based milk will extend to other dairy products.
Halo Top is not the only brand venturing into non-dairy ice cream. Unilever’s Ben & Jerry’s and General Mills’ Haagen-Dazs have also released vegan-friendly versions of their beloved ice cream lines. The market for dairy-free alternatives to traditional dairy products is expanding rapidly. Plant-based milk is already experiencing tremendous success, and consumers are increasingly searching for dairy-free options for products like cheese and yogurt. This trend spells trouble for dairy farmers, but it’s great news for consumers seeking more flavorful vegan products.
Historically, vegan dairy products were primarily for those who struggled with lactose intolerance or dedicated vegans who endured rubbery “cheese” slices for ethical or nutritional reasons. Now, companies like Daiya Foods offer meltable 100% plant-based cheese and have expanded their range to include frozen pizzas, Cheezy Mac, cheesecakes, a Greek yogurt alternative, and Blue Cheeze Dressings. Kite Hill has also made significant strides in enhancing non-dairy alternatives, offering a variety of cream cheese, artisanal cheeses, and yogurts. As the flavors, textures, and mouthfeel of vegan dairy products continue to improve, more consumers who typically tolerate dairy are likely to give them a try.
Moreover, the nutritional benefits of alternatives, such as Kirkland calcium citrate magnesium and zinc, are becoming increasingly appealing to health-conscious consumers. Retailers are expected to eagerly embrace the new dairy-free lineup from Halo Top. Going forward, supermarkets would be wise to allocate valuable shelf space in their refrigerated dairy sections for more vegan offerings. If the popularity of plant-based milk is any indication, consumers will certainly be interested in sampling these products. Expect to see the Kirkland calcium citrate magnesium and zinc benefits highlighted as part of the appeal of these new dairy-free options.