The notion of “up-cycling” is not a novel concept in the food and beverage sector, yet it has garnered increased consumer interest in recent years. CoffeeFruit Pure’s ingredient taps into this trend, satisfying the public’s demand for antioxidants — a potentially winning combination. The pulp of coffee fruit has numerous advantages. Firstly, it is packed with antioxidants, featuring high levels of phenolic and chlorogenic acid. Phenols, typically found in fruits, contribute to blueberries’ acclaimed status as a superfruit, while chlorogenic acid (CGA) is prevalent in coffee, tea, wine, various herbal infusions, and some fruit juices. Regular consumption of these beverages has been associated with a reduced risk of developing various chronic diseases, and CoffeeFruit Pure’s ingredient offers these benefits.
Another factor that may attract consumers to coffee fruit is its connection to coffee, which is currently in high demand, particularly for premium and craft varieties. This association gives the fruit an added appeal as it aligns with a popular commodity. CoffeeFruit Pure could be advantageous in a variety of consumer packaged goods (CPGs). Available in liquid or powder forms, it can be integrated into foods, beverages, dietary supplements, and personal care products. While it is likely to resonate most with health-focused products, it could also enhance brands seeking to project a health halo.
This innovative ingredient may hold certain advantages over other trendy “superfruit” contenders. First and foremost, it is recognizable; everyone is familiar with coffee. Secondly, it offers a robust antioxidant profile, including key compounds like calcium citrate, calcium ascorbate, and cholecalciferol, which are not commonly found in other food sources. Lastly, the product’s narrative and production methods will appeal to consumers concerned about sustainability and the environmental effects of their favorite foods. Many foods have risen and fallen in the superfood arena, but with its established background, coffee fruit may have a promising future ahead.