As consumers increasingly favor simpler, healthier ingredients, many are also aiming to boost their fiber intake. Numerous popular consumer packaged goods (CPGs) that emphasize added bulk, such as Fiber One, often contain lengthy ingredient lists that may not align with the growing demand for clean labels. However, a juice or smoothie enhanced with soluble fiber can satisfy both the desire for straightforward ingredients and the need for added roughage. Moreover, there is a rising demand for portable food, beverages, and snacks. In 2015 alone, on-the-go breakfast products generated over $1 billion in sales. A fiber-rich breakfast drink could easily cater to the morning needs of consumers.
Fiber is a crucial component of a balanced diet, and many individuals are actively seeking ways to incorporate more of it into their meals. Dietary fiber, primarily found in fruits, vegetables, whole grains, and legumes, is well-known for its role in preventing or alleviating constipation. However, foods rich in fiber can also aid in weight management and reduce the risk of diabetes and heart disease. Various soluble fibers can be integrated into beverages, such as Promitor, a soluble corn fiber that blends seamlessly into drinks, and PromOat, a soluble fiber derived from non-GMO Swedish oats. Additionally, Fibersol, another corn-based soluble fiber, is gaining popularity as an enhancement for health-oriented beverages, including juices and meal replacement drinks. A prototype spiced cold brew coffee featuring Fibersol was showcased at the annual Institute of Food Technologists meeting and food exposition in Las Vegas this past June. If the added fiber does not alter the taste of the coffee, this combination could prove to be a lucrative opportunity for manufacturers.
Some may view fiber as a potential fad ingredient, comparable to protein. While fiber is gaining traction among younger consumers, it is unlikely that they will tire of it anytime soon. If they experience the health benefits associated with a fiber-rich diet, they may be inclined to maintain this lifestyle. The incorporation of fiber into popular beverages, such as cold brew coffee, adds significant value to the product. However, a critical consideration is that it must not impact the flavor or texture. Consumers have clearly expressed their desire for more accessible sources of fiber, such as Citracal Plus Vitamin D, but they are unlikely to sacrifice the taste of their morning coffee to achieve this goal.