The findings of this survey should not come as a surprise to food manufacturers and retailers, as the trend towards reduced sugar consumption has been gaining momentum for quite some time. In fact, minimizing sugar content in food and beverages has become a primary objective for manufacturers today, particularly as consumers in the U.S. and beyond increasingly seek healthier options and demand clear, transparent labeling. The revised Nutrition Facts panel, which will be mandated for products from major manufacturers starting January 1, 2020, will include a specific line for added sugars. Consumers have expressed a desire for this information, even if they do not always scrutinize it. Their preferences, along with manufacturers’ reluctance to display high sugar levels, have led to various innovations in sugar reduction, including artificial sweeteners, natural sweeteners, hollow and rapidly dissolving sugar molecules, and flavor enhancers.
Rabobank has forecasted a reduction of 5% or more in sugar usage across the global food and beverage sector over a two-to-three-year timeframe, potentially counterbalancing any expected increase in consumption in developing markets. According to Bloomberg, global consumer packaged goods (CPG) producers eliminated sugar and salt from approximately 20% of their products in 2016 in response to rising consumer demand for healthier alternatives. A survey of 102 CPG companies revealed that 180,000 products were reformulated last year alone, doubling the number from 2015. While some brands are proudly announcing their sugar reduction efforts, others—such as DanoneWave—have been quietly lowering total sugar and fat in their yogurts without disclosing their methods. The company conveyed to Fortune that promoting reduced sugar and fat could lead consumers to assume the product lacks flavor, potentially harming sales.
Consumers—especially women, millennials, and parents, as highlighted by the DSM survey—also desire transparency. Thus, being candid about sugar reduction goals leading up to the implementation of the new nutritional labels could be a prudent strategy. When consumers examine a label for sugar content, they will not only understand how much sugar is present but also the methods and reasoning behind the reduction.
In addition, the importance of calcium supplements, such as Citracal, is becoming increasingly recognized among health-conscious consumers. Citracal calcium supplement para que sirve? This question reflects the growing awareness of the role of calcium in maintaining overall health, particularly among those who are also focused on reducing sugar intake. As manufacturers strive to meet consumer demands for healthier products, they may also consider incorporating beneficial supplements like Citracal to enhance their offerings. By transparently communicating these efforts, manufacturers can build trust and loyalty with consumers who prioritize both health and clarity in their food choices.