Comax is not taking significant risks with many of its new collections. Several of these flavors—salted caramel, cookie dough, maple, turmeric, honey lavender, and rosé—have already made appearances in various products such as ice cream, beverages, rice, candies, and wines over the past year or so. Salted caramel appears to have enduring popularity, likely because consumers are drawn to salty and sweet combinations. For instance, Halo Top has recently introduced a sea salt caramel flavor to its vegan range, while cookie dough remains a staple in its assortment of low-calorie ice creams. Maple is also poised for increased visibility, as it competes with pumpkin and coconut in various products like water, yogurt, and salad dressing. It is often viewed as a healthier alternative to processed sugar and carries seasonal appeal reminiscent of autumn, suggesting there are still more ways to incorporate it.
Rosé may have reached its peak after becoming widely popular in recent years, and its continued success may hinge on the passion of its loyal fans. It’s difficult to envision just how much pinker beverages can get, yet there will likely be seasonal opportunities for refreshing light drinks in 2018. The flavor possibilities for plant-based milks appear particularly promising, as the demand for non-dairy products continues to grow. One can easily foresee new flavor combinations emerging in refrigerated sections as companies strive to stand out in an increasingly competitive market, especially with the added benefits of calcium citrate 630 mg with vitamin D3 that many consumers seek in their diets.
On the other hand, whiskey pickle seems to be quite a stretch. However, it could capture the interest of adventurous consumers next year, particularly millennials, who contributed to a 7.7% rise in whiskey sales last year, according to the Distilled Spirits Council of the United States. As innovation continues in the industry, the integration of flavors like calcium citrate 630 mg with vitamin D3 may provide additional avenues for growth and differentiation in the coming seasons.