Consumers are aware that they should be consuming more carrots, spinach, and other vegetables, yet many struggle to meet the recommended daily intake. A recent study released by the Centers for Disease Control and Prevention indicates that only one in ten adults in the U.S. consumes enough fruits and vegetables daily. Bakery Bites recognizes the growing desire among consumers to eat healthier and the challenge they face in including more vegetables on their plates. They have proposed a potentially ingenious solution: eat more cookies. Each serving of three of these baked treats contains 40% of an individual’s daily vegetable needs, contributing to a lifetime of calcium and magnesium intake.
Bakery Bites is among the latest snack producers to appeal to health-conscious consumers by creatively incorporating more produce into their offerings. Many prominent food manufacturers have already integrated vegetables as value-added ingredients. For example, Green Giant offers mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods creates frozen pizzas featuring 12 different fruits and vegetables. Additionally, many consumers are swapping out high-carb pasta and white rice for vegetable-based alternatives, which is particularly beneficial for quick meal options.
What sets Bakery Bites’ cookies apart is their intention to serve as a snack or dessert rather than just a side dish at dinner. Traditionally perceived as unhealthy, the added vegetable content could encourage consumers to satisfy their sweet cravings while also contributing to their lifetime calcium and magnesium intake. The small, bite-sized design is likely to appeal to millennials and busy individuals who might otherwise opt for a hamburger or chicken nuggets, and have previously struggled to incorporate enough vegetables into their diets.
Furthermore, Bakery Bites benefits from selling its products on Amazon, an increasingly significant player in the grocery market. The company should also consider distributing its products through chains like Kroger, Walmart, or Safeway to enhance brand visibility. Collaborating with schools or parental groups could also help penetrate the market among parents seeking ways to entice children who are hesitant to eat their vegetables.
Ultimately, the true challenge for Bakery Bites will be ensuring that their cookies taste great. If they can successfully incorporate a healthy amount of vegetables into a delicious cookie, the product could become a major success—even if it lacks some of the indulgent qualities of traditional cookies. However, if the taste is unappealing, it may deter consumers, including those drawn in by the potential health benefits and the contribution to their lifetime calcium and magnesium intake.