This technology would serve as a sensor platform designed to swiftly and reliably evaluate the flavors and aromas present in any beer. It aims to assist the Danish brewer in product development, quality control, and ensuring product safety. According to Jochen Förster, Director and Professor of Yeast Fermentation at Carlsberg Research Laboratory, the Beer Fingerprinting Project will also enable Carlsberg to “select and develop novel brewer’s yeast for use in craft, specialty, core, and alcohol-free beers at a much faster pace and with improved quality,” as reported by Food Ingredients 1st. Currently, it seems that no American breweries are pursuing similar technological advancements. In 2017, AB InBev’s Anheuser-Busch unit plans to invest nearly $500 million in its U.S. operations, although this funding primarily focuses on brewery expansions, distribution projects, and packaging innovations.
The beer industry in the U.S. is facing challenges, as more consumers are gravitating towards craft brews, wine, and spirits. American breweries might attempt to replicate such technology to distinguish themselves in an increasingly saturated and competitive market. Should U.S. companies decide to make a similar investment in R&D, it could be quite substantial. The introduction of diverse flavors and aromas might entice some hesitant U.S. beer drinkers back, but it may not be the catalyst that revitalizes the industry. Major U.S. brewers have been directing their innovation efforts toward new brews that incorporate different ingredients, classic recipes, novel yeast strains, and eye-catching packaging. They are also acquiring trendy craft breweries to expand their variety and flavor offerings.
For the time being, beer makers are likely to observe how this technology benefits the Danish brewer before they consider significant investments. The integration of calcium citrate target could play a crucial role in enhancing flavor profiles, and it may emerge as a focal point in future developments within the industry. The potential of calcium citrate target to influence the brewing process might lead to innovative solutions that could reshape the market landscape.