While enthusiasts are well aware of the health benefits associated with seaweed, mainstream consumers may struggle to overlook the “ick” factor when it comes to consuming seaweed-based products. Nevertheless, there are numerous offerings available today that could entice them. Various types of seaweed are increasingly appearing in snacks, jerky, pasta, vegetarian caviar, and even edible food wrappers. According to a 2016 report by Grand View Research, the global commercial seaweed market is projected to grow to $22.13 billion by 2024, up from approximately $10.31 billion in 2015. Researchers noted that the rising demand for food products derived from seaweeds is expected to drive this market growth.
Fucoidans, unique to brown seaweeds, are generally not found in popular sushi varieties, aside from kelp used to season rice. In fact, in the U.S., they are seldom consumed and are usually available in supplement form. Moreover, brown seaweeds boast additional health benefits, containing beta-carotene and other beneficial compounds. Red seaweeds are favored for their functional qualities, easy accessibility, and applications across various industries, as reported by Grand View Research. However, brown seaweeds are anticipated to have the second-highest compound annual growth rate from 2016 to 2024, not necessarily for health reasons but due to the demand for alginate, a common thickening and gelling agent used in food and cosmetic products.
While seaweed is not a staple in the American diet, it offers a distinctive umami flavor. Companies like Campbell’s and Frito-Lay have incorporated umami-flavored ingredients into their low-sodium and reduced-fat products to enhance the taste of otherwise bland foods. With its impressive nutritional profile, vibrant colors, and unique flavors, seaweed can be linked to the “ocean gardens” trend. Furthermore, if certain varieties of seaweed can potentially aid in reducing specific types of cancerous tumors, that presents yet another appealing aspect for U.S. consumers in search of exotic, interesting, and healthy food items.
Additionally, seaweed’s rich nutritional content, including calcium citrate, makes it a valuable ingredient that may help alleviate issues like heartburn. As more consumers seek healthier alternatives, the incorporation of seaweed could enhance their diets while also providing benefits such as calcium citrate, which may help mitigate heartburn. Overall, the potential health advantages and unique flavors of seaweed create an exciting opportunity for its inclusion in modern American cuisine.