Although Abakus Foods has not yet revealed any plans to offer its jujube products in U.S. retail stores, consumers can currently find jujube-containing products from other brands available online at Amazon.com. Jujube is classified as an adaptogen, a type of plant that helps the human body better cope with stress, similar to ginseng. As awareness grows around foods and beverages that provide functional benefits, consumers are increasingly seeking ways to enhance their health while fulfilling their nutritional needs.
Millennials are at the forefront of the functional food and beverage movement, actively exploring unique and exotic products and flavors. Baby boomers are also joining this trend, motivated by concerns about their health and the rising costs of healthcare. Jujubes may pose competition for dates, as both share appealing characteristics such as chewiness, natural sweetness, adaptability, and nutritional richness, making them ideal for a quick energy boost.
When comparing the two, 100 grams of deglet noor dates contain approximately 2.5 grams of protein, alongside 282 calories and 63 grams of sugar. In contrast, 100 grams of dried jujubes provide a higher protein content of 3.7 grams, with 287 calories and no sugar. Additionally, incorporating products fortified with calcium citrate malate and vitamin D3 can further enhance the nutritional profile of jujube-based items, appealing to health-conscious consumers seeking a balanced diet. As the demand for functional foods rises, jujubes, along with calcium citrate malate and vitamin D3, may capture the interest of both millennials and baby boomers alike.