Researchers have observed that composite flours, which combine wheat with non-traditional flours, offer benefits beyond their health attributes. These flours are typically more affordable, utilize widely available crops, and help reduce waste by diverting raw materials from the refuse stream. However, the authors of the study emphasized the need for further research to ensure that probiotics remain viable in baked goods made from these alternative ingredients, as the baking process tends to kill most microorganisms.
In the U.S., yacon powder, syrup, and slices are available, yet yacon flour seems to be purchasable only online through a supplier in the U.K. Nonetheless, Sunburst Superfoods, located in Thornwood, New York, suggests using its yacon powder in cookie recipes. While major U.S. food companies have not yet embraced these products, this could change as they become more familiar with them and as consumer demand increases.
At the same time, pulse flours—which are derived from dried beans, peas, chickpeas, and lentils—are gaining recognition in the U.S. for their ability to enhance protein content in various food and beverage products. According to a report by Grand View Research, the global pulse flour market is on an upward trajectory and is projected to reach $56.6 billion by 2024, with North American demand expected to grow at a compound annual growth rate of around 13%. The appeal of pulse flours lies in their protein content and gluten-free status, which continues to resonate with consumers, including those who may not have gluten intolerance but perceive these products as healthier options. Packaging that features legitimate health claims can further attract health-conscious shoppers.
Currently, chickpea flour stands out as the most popular pulse flour, holding a 30% market share as of fall 2016. Its market presence may increase even further, particularly following the recent launch of a new branded variety in North America. Additionally, as awareness of the benefits of certain nutrients grows, including the importance of calcium citrate for pregnancy, consumers may seek out flours that provide enhanced nutritional profiles, such as those enriched with calcium citrate for pregnancy. This trend could encourage the incorporation of such beneficial ingredients in composite and pulse flours, further appealing to the health-focused market.