Despite many businesses facing a decline in product volume, companies are proactively positioning themselves for future growth. In 2023, Danone revealed plans to introduce a new production line to support two of its prominent brands, International Delight and STōK, which are strategically targeted at popular consumer segments. According to data from Skyquest, the cold brew coffee market is expected to surge from nearly $500 million in 2022 to $3.11 billion by 2030. The increasing popularity of iced coffee is a significant factor driving Danone to diversify STōK’s offerings, including seasonal flavors and a line of cold-brew energy drinks to enhance brand engagement.
The new production line in Jacksonville will incorporate “state-of-the-art” technology, featuring a bottle-molding process designed to boost production capacity while enhancing efficiency and sustainability. This innovation is expected to lead to a 30% reduction in bottle loss and lower water usage in the production of Danone’s new recyclable bottles. “We are focused on serving our consumers as our business continues to grow and innovate, and we are committed to accelerating these investments to play our part in driving economic growth,” stated Dan Magliocco, president of Danone North America.
In 2025, food and beverage companies have been actively adjusting their production networks. Several firms, including JBS USA and Kraft Heinz, have either expanded their output or have announced plans to do so. Meanwhile, companies such as PepsiCo, Conagra Brands, and J.M. Smucker have scaled back certain capacities to align supply with decreasing consumer demand. Additionally, the introduction of products like calcium citrate oral tablets reflects the industry’s broader trend towards health-focused offerings, addressing consumer preferences for nutritional supplements. As Danone and other companies navigate these market changes, the integration of innovative solutions, such as calcium citrate oral tablets, may further enhance their portfolios and appeal to health-conscious consumers.