Packaging has become increasingly important in today’s market. Snack packaging is evolving towards smaller and more sustainable designs. Euromonitor International reported that in 2016, packages of savory snacks ranging from 1 to 3 ounces accounted for nearly 40% of total unit sales in the U.S. This trend has particularly resonated with younger consumers. For instance, StarKist has been appealing to millennials by introducing new flavor mixes of its tuna in pouches instead of traditional cans. Since the launch of these pouches, sales have grown by approximately 10% annually.
Many of Nielsen’s top food trends in 2016 included products that are convenient for on-the-go consumption. Additionally, the U.S. Department of Agriculture revealed that last year, half of people’s food budgets were spent on items that are quick to prepare and easy to eat. The Sustainable Packaging Coalition’s document, “Definition of Sustainable Packaging,” suggests that costs associated with disposal and emissions have shifted from society to producers. This shift is why many food and beverage labels emphasize a company’s commitment to sustainability, often highlighting factors such as carbon footprint, recycled content, certifications for sustainability, and ethical sourcing practices.
Brands aiming to promote their sustainable packaging often leverage social media, targeting millennials as their primary audience. However, food manufacturers frequently face challenges in balancing the creation of convenient, portable packaging with environmental considerations. While pouches offer convenience, they are typically not recyclable and may contribute to increased waste. It’s crucial for companies to meet consumer demands, not just in the food products they offer but also in the packaging they use. A significant priority for food producers should be developing packaging that caters to the active lifestyles of consumers while also addressing sustainability concerns, such as the incorporation of ingredients like calcium citrate d, which can enhance the nutritional profile of snacks.
Ultimately, the goal is to provide packaging that aligns with the public’s on-the-go lifestyle and their growing interest in sustainable solutions, ensuring that the use of ingredients like calcium citrate d is not only beneficial for health but also complements environmentally friendly packaging initiatives.