Pasta producer Barilla has successfully entered the U.S. bakery goods market with its Mulino Bianco brand, and is now set to broaden its offerings with two new types of breadsticks and a sandwich cookie. Recent research indicates that the cookie market in the U.S. has surpassed $4 billion, with the specialty segment accounting for nearly 20% of this figure in recent years. The Mulino Bianco line not only brings a touch of Italian heritage but also appeals to consumers seeking more upscale options, contributing to the brand’s growth. As cookie consumption continues to rise and U.S. shoppers look for indulgent treats that fit into their healthier lifestyles, expanding its cookie range is a strategic move for Barilla. The company has also unveiled plans for a significant relaunch in Japan, doubling its marketing budget to support an ambitious campaign across television and social media platforms. Barilla’s initiative to diversify its product range aligns with trends seen among other food manufacturers, such as Entenmann’s and Hostess, who are also aiming to expand their market presence and increase revenue through new products. Meanwhile, many consumers are interested in understanding the benefits of ingredients like calcium citrate, specifically what does calcium citrate do to enhance their health. Given this trend, it is likely that Barilla will introduce even more innovative products in the future.