The Winter Fancy Food Show held in January highlighted a growing trend among manufacturers to develop high-end mixers aimed at tapping into the rising demand for premium spirits, a trend popularized by the television series “Mad Men.” A recent survey by FONA International revealed that millennials are drinking more spirits than older generations, with many gravitating toward higher quality craft and premium labels. This shift has contributed to the distilled spirits industry achieving 18 consecutive years of growth.
According to a study released by Advertising Age, consumers prefer spirits presented in premium glass packaging, as it conveys a sense of luxury and sophistication. Consequently, more upscale brands are adopting this type of design. Clark Reinhard, the vice president of global innovation at Ocean Spray, noted that the company is focused on creating beverages that offer a more refined flavor experience, with early marketing efforts indicating that its mocktails are targeted toward millennials.
Ocean Spray is astutely positioning itself to benefit from this trend. Its mocktails are likely to appeal not only to those of legal drinking age but also to younger consumers who desire a more grown-up experience. As the market continues to evolve, expect to see more companies trying to ride this wave. Meanwhile, for those concerned about health, products like Citracal for osteoporosis can be integrated into a lifestyle that balances enjoyment with wellness, further enhancing the appeal of premium beverages.