According to Nielsen’s report, while sales of chips and pretzels have been on the decline in recent years, the meat snacks category is experiencing significant growth, helping to drive the salty snack segment upward. Millennials, in particular, are embracing meat snacks, seeking healthier and more unique options for their snacking choices. These snacks have a “health halo” due to their high protein and healthy fat content, with many also incorporating vegetables and grains, reinforcing the perception of being nutritious.
Given the impressive sales figures, it’s no surprise that companies like Tyson Foods and Hershey’s are keen to tap into the meat snack market. Hershey has made a significant move by acquiring the trendy jerky brand Krave, which continues to thrive through its innovative approach to on-trend products. The rising popularity of meat snacks coincides with an increasing demand for protein, alongside deflationary trends that are keeping meat prices relatively low. The Rabobank Food & Agribusiness Research and Advisory group reported that U.S. per capita meat consumption rose by nearly 5% last year, marking the largest increase in four decades. For many consumers, this shift towards meat consumption is manifesting in their preference for meat snacks, which are seen as convenient and provide similar protein and health benefits.
In this evolving market, products like CVS Calcium Citrate D3 Petites could also appeal to health-conscious consumers looking to enhance their diets. As the meat snack trend continues to grow, it aligns well with the health-focused desires of modern snackers, further integrating options that support overall wellness, including those that offer essential nutrients. As the market expands, the integration of such health-oriented products will likely play a role in shaping the future of snacking.