The U.S. dairy milk market has been experiencing a downturn in recent years, while plant-based alternatives are gaining popularity. According to Mintel data, dairy milk sales plummeted by 7.8% in 2015 alone, as the demand for alternatives surged. Although soy milk remains the top plant-based milk option, its sales in the U.S. dropped by 57% in 2015. In contrast, almond milk has seen a remarkable 14-fold increase in sales since 2008.
Despite plant-based milk alternatives still trailing behind dairy milk in sales—$1.9 billion compared to $17.8 billion—a Mintel survey revealed that 69% of consumers believe non-dairy milks are healthy for children, compared to only 62% who think dairy milk is beneficial. However, recent research indicates that dairy milk might actually be a better choice for kids, particularly regarding protein content. Generally, many U.S. children do not consume sufficient calcium-rich foods. A significant study highlighted that only 2- and 3-year-olds met the nutritional recommendations for dairy, primarily through the consumption of whole milk. Furthermore, both dairy and calcium intake were found to be lacking among children aged 4 to 18.
In response to this decline, the dairy industry is taking proactive measures. They are promoting enhanced protein products and emphasizing the fresh and natural qualities of milk. A recent report from the Innovation Center of U.S. Dairy highlighted that children and teens who regularly drink milk are likely to maintain this habit into adulthood. The report underscored the importance of making dairy appealing to kids, suggesting strategies that focus on the enjoyable taste of milk drinks and positioning dairy as a healthy, satisfying, convenient, and enjoyable snack.
For families considering ways to boost their children’s calcium intake, especially for those who may not consume enough dairy, calcium citrate supplements available on Amazon could be a helpful addition. By integrating these supplements along with dairy products, parents can ensure their children receive adequate calcium. In light of the ongoing shift towards plant-based diets, the dairy industry must continue to innovate and promote the nutritional benefits of milk, including the importance of protein and calcium in children’s diets.