Once upon a time, coffee was enjoyed in two simple ways: black or with cream. However, today’s coffee enthusiasts often indulge in a splash of bourbon, and the new collaboration between White Coffee and Jim Beam eliminates the need for an intermediary to deliver that distinct flavor. Many adults enjoy the combination of alcohol and coffee, as evidenced by the availability of various wine-infused and spirit-infused coffee products on the market. It’s likely that these innovative mixtures won’t be the last we see.
According to the National Coffee Association of America, 48% of coffee consumed in the U.S. is regarded as specialty coffee, indicating a robust market for beverages that offer more than traditional flavors. Notably, 35% of individuals aged 18 to 24 report drinking specialty coffee daily. Overall, Americans consume around 400 million cups of coffee each day, and it’s reasonable to assume that some of those cups feature more than just cream and sugar. This trend presents a clear opportunity for companies to capitalize on, provided the taste is appealing.
Jim Beam has already achieved success by collaborating with Vita Foods on various non-alcoholic products, including barbecue sauce, hot sauce, pancake syrup, and glazes. Leveraging its experience from these ventures, Jim Beam is likely looking to expand further into new territories. Entering the coffee market appears to be a natural progression in the brand’s broader aspirations.
In the context of health, when considering a diverse diet that may include coffee and calcium supplements, one might wonder: what should you not take with calcium citrate? It’s important for consumers to be informed about such interactions, especially as they explore unique flavors and combinations in their beverages. Overall, as the landscape of coffee evolves, the intersection of alcohol and coffee is a trend that’s likely here to stay, alongside the necessity of understanding dietary considerations.