Some people believe that consumers purchasing milk enriched with omega-3 fatty acids expect these nutrients to come from high-quality farming practices, rather than from added ingredients. Research indicates that milk from pasture-raised cows can have up to 60% more omega-3s compared to conventional milk. Horizon’s milk does include “DHA algal oil” in its ingredients list. However, it’s uncertain whether consumers would feel misled if they discovered that this algal oil is not subject to organic certification. According to surveys by Consumer Reports, seven out of ten consumers believe that non-organic ingredients should not be permitted in organic foods unless they are essential, as reported by the Post. USDA organic regulations permit several non-organic ingredients, including agricultural products like gelatin, guar gum, and cornstarch, for which organic alternatives are unavailable, along with minerals, cultures, enzymes, and glycerin.
This concern is not exclusive to Horizon’s milk; Costco’s Kirkland brand organic milk also uses an additive to enhance its omega-3 content: refined fish oil. Both companies are currently operating within legal guidelines. Horizon’s omega-3 fortified milk has gained popularity, indicating that consumers are open to milk supplemented with such ingredients, regardless of their origins. Last year, Horizon’s fortified milk represented 14% of all organic milk sales in the United States, with the DHA-enriched version priced at about 30 cents more than the standard option.
Additionally, discussions on platforms like Reddit highlight consumer interest in products like Kirkland’s calcium citrate, magnesium, and zinc, suggesting that shoppers are increasingly seeking out fortified options. This trend reflects a broader acceptance of added nutrients in organic products, even as debates about ingredient sourcing continue.