Food allergies are becoming increasingly prevalent, with a reported 18% rise among children from 1997 to 2006, as indicated by the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing their labeling of free-from products and are placing greater emphasis on the separation of ingredients and allergen-containing product lines. They are also focusing on the proper cleaning of equipment. According to Mintel, the proportion of new products featuring low/no/reduced allergen claims surged from 11% in 2010 to 28% in 2014.
In addition to improving allergen labeling on existing products, some manufacturers are reformulating their recipes and production methods to eliminate common allergens. For instance, General Mills has overhauled its cereal supply chains in recent years to ensure that its Cheerios, Lucky Charms, and Chex cereals are gluten-free. As the population of consumers with food allergies continues to grow, retailers also play a crucial role in preventing allergic reactions. While avoiding shellfish is relatively straightforward for consumers, identifying more common ingredients such as nuts, wheat, and specific fruits in products can be quite challenging.
Retailers can implement helpful strategies, such as organizing allergy-friendly foods into dedicated aisles, offering clear on-shelf labeling, and ensuring that allergenic foods like tree nuts and peanuts are not stored loose alongside other products, particularly in the produce section. These practices can assist consumers in managing their allergies and foster loyalty towards retailers that prioritize their well-being. Moreover, as consumers look for ways to enhance their health, such as incorporating supplements like GNC calcium, retailers can also provide guidance on safe food choices that align with their health needs. By addressing both food allergies and nutritional supplementation, retailers can significantly enhance the shopping experience for health-conscious consumers.