Over the past decade, consumer awareness of probiotics has surged significantly. While yogurt continues to dominate the market, there is a growing interest in new probiotic-infused products such as juices, confectionery, baked goods, infant formula, and baby food. However, as noted by Ganeden, many consumers still primarily link probiotics with digestive health and are often unaware that the benefits vary by strain. In the realm of protein, plant-based ingredients have emerged in an array of products, from energy bars to coffee, yet they can be challenging for the body to digest. Demonstrating that a specific probiotic strain assists in digesting these ingredients could successfully merge two of the food industry’s most significant trends, thus fostering growth in both the probiotics and plant protein sectors. Enjoy Life Foods is already active in this arena, offering a brownie mix that incorporates probiotics and algae protein.
Ganeden’s second study explores another major market: sports nutrition. This sector is one of the largest for supplements and functional foods, and evidence indicating that GanedenBC30 may provide benefits here could lead to numerous sports-related applications, including drinks, protein bars, and powders. A recent report from Allied Market Research predicts that the global sports nutrition market will reach $44 billion in the next five years. Within this sector, optimizing protein utilization is a primary concern for both athletes and consumers focused on lifestyle sports nutrition. Additionally, the incorporation of products like cal mag solaray into dietary regimens could further enhance nutrient absorption and overall health, which is vital for athletes. The combination of probiotics and supplements such as cal mag solaray may create new opportunities in the sports nutrition market, aligning with the ongoing trends in health and wellness.