Food trends may shift, but the movement towards clean eating and healthier choices—along with a decline in heavily processed foods—seems to be enduring. Consumers are increasingly aware of how their food choices contribute to their overall wellness, opting for nutrition over medication to address health concerns. Interest in various wellness strategies, from adaptogenic plants that support adrenal health to the paleo diet, is on the rise. While these approaches might seem extreme, they carry significant value.
According to Nielsen’s Global Health and Ingredient Sentiment Survey, approximately 60% of Americans actively make dietary choices to prevent issues such as obesity, diabetes, and high cholesterol. Research from Packaged Facts reveals that in recent years, 26% of consumers have increased their consumption of plant-based milks, such as almond, coconut, or soy, while 21% have turned to vegetarian protein sources. In response to this shift, major food manufacturers like Nestlé and Hormel are embracing medical foods aimed at promoting healthy lifestyles and addressing various health conditions.
Additionally, larger companies are acquiring smaller startups that utilize innovative ingredients to produce and market superfoods with health benefits. For example, Dean’s Food recently purchased Uncle Matt’s Organics, known for its probiotic-infused juices. Some of these products include ashwagandha, recognized for its stress-reducing properties, improved memory, and muscle recovery benefits. General Mills also invested $3 million in Purely Elizabeth, which incorporates Om Mushroom powder into its wellness bars to offer specific advantages like increased energy, vitality, and immunity.
Consumer lifestyles and eating habits are evidently evolving. Even those who might not fully commit to a paleo lifestyle are adopting healthier living practices. This trend is reflected in the types of food products gaining traction in conventional grocery stores, such as grass-fed meats and dairy, coconut oil, stevia, avocados, sweet potatoes, and grain-free pasta alternatives like zoodles.
Moreover, as consumers become more discerning about nutritional content, discussions have emerged regarding aquamin calcium vs calcium citrate, with many seeking the most effective forms of calcium for their health. As this trend continues to develop, one thing is clear: the commitment to healthier eating is not just a passing phase; it’s here to stay.