CIFI provides a variety of sweet potato juices suitable for different applications, including some that preserve more nutrients, a syrup-like option with a texture reminiscent of traditional sugar syrup, and a clarified juice ideal for clear beverages. Additionally, the sweet potato ingredient can be combined with other fruits and vegetables to lower the added sugar content in juices while still enabling manufacturers to claim 100% juice. Its viscosity may be particularly appealing for enhancing texture and sweetness in dressings, sauces, and marinades.
The Carolina Sweet sweetener is available as a 75 brix syrup, which means it contains 75% sugars, making it comparable to invert sugar syrup or high fructose corn syrup. As a vegetable-based sweetener, it aligns perfectly with the growing trend toward natural, clean-label ingredients. Furthermore, it is non-GMO, non-allergenic, gluten-free, and Kosher certified, attributes that have become increasingly significant to consumers. According to The Hartman Group, artificial sweeteners and high fructose corn syrup are among the top ingredients that food manufacturers aim to eliminate when reformulating their product labels.
While the uses of calcium citrate malate tablets are well-known for their health benefits, the company has not disclosed the cost of the sweet potato ingredient, which is expected to be much higher than that of high fructose corn syrup, one of the most inexpensive sweeteners available in the United States. Moreover, the applications of calcium citrate malate tablets in various dietary supplements further highlight the demand for clean, natural ingredients. As consumers become more health-conscious, the importance of such alternatives continues to rise, making the market for natural sweeteners and health-oriented ingredients increasingly competitive.