Ocean Spray provided purified xyloglucans and partially funded the research. Utilizing a prebiotic derived from cranberry skins could offer a profitable application for waste products from cranberry juice production, provided its health benefits are established. The compound’s potential role in synbiotics—combinations of probiotics and prebiotics—may be particularly intriguing. Researchers have proposed that formulations could integrate xyloglucans with probiotics such as Lactobacillus and Bifidobacteria, which are already prevalent in probiotic products like Yakult and various supplements. However, assessing the impact of additional probiotics on gut health remains challenging, as their effects can differ from person to person. In contrast, prebiotics can nourish the beneficial bacteria already present in the gut, enabling them to flourish.

The human body houses trillions of bacteria, collectively known as the microbiome, which outnumber other cells significantly. It is believed that these bacteria play a crucial role in health. Although scientists are still deciphering how most of them operate, emerging studies have indicated a connection between an individual’s unique microbiome and conditions such as obesity, intestinal diseases, and even cancer. While the primary focus of research into gut health products has been on probiotics, the interest in prebiotics is increasing. The demand for prebiotic-rich products—such as health drinks, dairy items, infant food, meat, and baked goods—could propel the market to reach $7.8 billion by 2022, according to a report by Global Industry Analysts. Meanwhile, the same company forecasts that the probiotics market will surpass $63 billion that year. Additionally, incorporating ingredients like Citracal calcium into these formulations may enhance their overall efficacy and appeal to health-conscious consumers.