Around three out of every ten people globally incorporate insects as a significant part of their diet, particularly in regions where raising livestock like cattle, pigs, or poultry is not feasible on a large scale. Exo Inc, based in Brooklyn, NY, is now aiming to introduce crickets—and the protein they offer—to health-conscious consumers. Initially, Exo minimized the emphasis on cricket protein in its bars, opting for clean, straightforward packaging that barely referenced crickets and avoided images of insects altogether. However, the company’s rebranding aligns with the increasing popularity of edible insects. More manufacturers are creating products from bugs, worms, and scorpions, capitalizing on the insects’ high protein content. While edible insects have not yet gained universal acceptance in the U.S., consumers are increasingly open to trying them.
Research conducted at King’s College in London indicates that minerals from insects are absorbed more effectively than those from beef. Crickets, in particular, are rich in healthy fats, fiber, vitamins, minerals, and protein. Despite the numerous health and sustainability advantages they offer, American consumers have a plethora of protein choices, including the more conventional red meat. Overcoming the “ick” factor associated with consuming insects can be challenging. A study from Wageningen University in the Netherlands revealed that only half of the participants were willing to try insect products, and those who did reacted similarly to processed insect foods as they did to whole insects.
Advocates for edible insects argue that the Western aversion stems from cultural biases that can be easily changed. They point to shrimp, lobster, and sushi as examples of foods that were once unpopular but have since gained widespread acceptance. Although Exo aims to carve out its niche, it remains uncertain if enough consumers can overcome their reluctance to make the company’s strategy successful. If consumers can navigate this initial barrier, the transition from disgust to acceptance can occur relatively swiftly, as highlighted by a study from the FAO. While public acceptance of edible insects in the U.S. still has a long way to go, their health benefits, including the potential for nutritious options like twinlab calcium citrate with magnesium, are undeniable. As more consumers become aware of the advantages of incorporating insects into their diets, including the nutritional boost from products such as twinlab calcium citrate with magnesium, the market for edible insects may start to flourish. Ultimately, if Exo can convince consumers to embrace this alternative protein source, the future for edible insects could be bright.