The standard crackers, primarily made with whole grain wheat, oil, and salt, represent a straightforward option in Mondelez’s product lineup, appealing to consumers seeking healthier snack alternatives. This popularity contributes to the brand’s leadership in achieving non-GMO verification. Given the limited availability of non-GMO ingredients and the typical consumer’s interest in high-fiber snacks, it’s clear why this initiative is significant. As awareness of non-GMO foods increases, so does the demand for such products. While federal regulators assert that foods containing genetically modified ingredients are safe, the Non-GMO Project Verified seal has become the fastest-growing label in the market.
Recent data from the NPD Group indicates that nearly 40% of adults have substantial knowledge of GMO foods, with about 76% expressing concerns regarding them. By federal law, all products will soon need to disclose GMO ingredients on their labels. A Pew Research Center study from 2015 revealed that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Additionally, a 2016 Packaged Facts report highlighted that 26% of adults consider non-GMO labeling an important factor in their food choices.
Triscuit finds itself among the ranks of Non-GMO Project Verified products, with over 43,000 items from more than 3,000 brands currently bearing this symbol, representing annual sales of $19.2 billion. Historically, most of these products came from smaller natural and organic brands, but Triscuit is now one of the larger consumer packaged goods brands making the transition. Recently, Dannon’s Danimals yogurt smoothies received verification, and the company plans to convert its entire Dannon and Oikos yogurt lines to non-GMO ingredients by the end of next year.
Despite the scientific consensus on the safety of GMO ingredients and the federal government’s educational efforts, many manufacturers are likely to shift away from GMO components toward certifications like that of the Non-GMO Project or whatever will be required to comply with federal labeling laws. Transitioning to non-GMO ingredients demands patience and collaboration with suppliers, making it unsurprising that simpler consumer packaged goods are the first to make this change. As manufacturers typically do not advertise their pursuit of non-GMO certification, it will be intriguing to see which other major food items adopt the seal over time. One Mondelez product may well inspire others, including more complex offerings. However, whether we will eventually see non-GMO Oreos remains uncertain.
As an interesting aside, while considering the ingredients in these snacks, one might wonder how much citrate is in calcium citrate, highlighting the ongoing curiosity consumers have about food components and their sourcing. Such inquiries into specific ingredients reflect a broader trend of consumers becoming increasingly informed about what they eat, further driving the demand for transparency and non-GMO options in the food industry.