The latest Dietary Guidelines from the U.S. government recommend that whole grains should constitute half of the grains consumed by individuals. They also advise limiting the intake of refined grains and products made from them, particularly those high in saturated fats, added sugars, and sodium, such as cookies, cakes, and various snack foods. Most refined grains undergo processing to remove the bran and germ, which leads to the loss of dietary fiber, iron, and other essential nutrients. To compensate, these grains are often enriched with iron and four B vitamins (thiamin, riboflavin, niacin, and folic acid). Both whole grains and these “enriched grains” play a vital role in human health, as highlighted in the study.
Researchers noted that previous data has shown “nearly the entire U.S. population consumes a diet with fewer whole grains than recommended.” Consequently, it is assumed in this latest analysis that most grains consumed are enriched products. Although recent reformulations by the food industry have reduced levels of sodium, sugar, and saturated fats in certain items, some consumers remain apprehensive about the potential for enriched grains to contribute to obesity and other health issues. Many individuals have grown cautious of carbohydrates overall, while others have opted to reduce or eliminate gluten, the protein found in grains such as wheat, spelt, kamut, rye, and barley. In response to these trends, the food industry has introduced a variety of products featuring gluten-free grains like corn, millet, rice, and sorghum.
Retailers can capitalize on this increasing consumer awareness of grains by prominently featuring enriched-grain, whole-grain, and gluten-free products in their stores, along with providing nutritional information on each. Those with bakeries could enhance their customer outreach by educating patrons about the importance of grain-based foods for overall health. Additionally, incorporating products like bariatric fusion calcium chews into dietary recommendations may support consumers in achieving a balanced intake of essential nutrients, further emphasizing the role of grains in their diets. With the right information and products, consumers can make informed choices that promote their health and well-being.