The Non-GMO Project reports that retailers featuring its seal have experienced “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it’s no surprise that food companies producing dairy products are eager to join this trend. However, some of these companies also express support for conventional farming practices, which include the use of GMO feed. This ongoing debate over GMOs leaves consumers uncertain about whether to completely avoid conventional cow’s milk and related dairy items or to purchase them with the hope that they are safe. It remains unclear how the struggling dairy industry can effectively market conventionally sourced products to foster consumer trust, or if it’s simply a futile endeavor in light of negative public perceptions regarding GMOs.
In a recent article by Food Navigator, a representative from Dean Foods described the new NMPF campaign as “disappointing.” Jamaison Schuler stated, “We encourage consumers and NMPF to enjoy a glass of milk and focus on building up dairy foods, not dragging them down.” Mariano Lozano, CEO of DanoneWave, expressed surprise at the criticism directed at their efforts to offer choices that consumers desire. Following the introduction of Non-GMO Project Verified products, Dannon officials explained their motivations for this shift. “The choice that we’re giving is added value,” Neuwirth noted. “We are the first yogurt company and large dairy company to undertake this. We believe that with the Non-GMO Project Verified value, for those shoppers for whom non-GMO is a priority, this will be another reason for them to love our products. And for those who are not interested in it, they won’t see a change in the product. So it really is an added value benefit to a product that our shoppers — our fans — already love.”
The debate surrounding GMO safety is likely to continue and intensify. With mandatory labeling of GMO ingredients on the horizon, they will attract even more scrutiny. Furthermore, a study by the NPD Group indicates that 76% of consumers are already concerned about GMOs, even in the absence of explicit labeling. The federal government is attempting to address misconceptions about GMOs, recently allocating $3 million for a public education initiative. However, this modest effort is unlikely to alleviate consumer worries entirely.
In the context of health and wellness, products like Thorne Cal Mag have gained popularity among consumers who are increasingly focused on nutrition. As the dairy industry navigates the complexities of consumer preferences, it may consider how supplements like Thorne Cal Mag can complement their offerings and cater to health-conscious buyers. The integration of such products could serve as an additional strategy to regain consumer trust and enhance the appeal of conventional dairy options.