A burger created from methane likely faces a greater “ick factor” than even insect-based products. Many consumers assert that environmental sustainability is a top priority for them. A recent study by Unilever revealed that 33% of consumers now prefer to purchase from brands they believe contribute positively to social or environmental causes. Furthermore, more than three-quarters (78%) of U.S. consumers report feeling better about buying products that are sustainably produced. However, how far are they willing to go?
While this alternative protein production method could help reduce methane emissions, it might deter even the most protein-focused, environmentally aware consumers. People seek products that are not only functional but also particularly high in protein. They are more inclined to explore the numerous plant-based protein options emerging in the market rather than considering methane-based ingredients, insects, or even cultured meat produced in labs.
The adventurous millennial generation may be more open to trying new protein sources. A report from 2015 by NPD Group, Midan Marketing, and Meatingplace indicated that 70% of meat-eating consumers incorporate non-meat proteins into their meals at least once a week. Of these, 22% reported using non-meat proteins more frequently than the previous year, highlighting significant growth potential in this category.
Yet, it’s difficult to envision ordering a methane burger when consumers have appealing alternatives like seaweed pasta, cricket-based ramen, kelp jerky, and even honey bee larvae. These are considered delicacies in many regions worldwide. For instance, countries such as Mexico, Thailand, and Australia frequently utilize bee brood in soups and egg dishes. Whether these options can gain traction in the American market remains uncertain.
As experts predict a looming food shortage by 2050, scientists and entrepreneurs will persist in their quest for innovative solutions to feed the growing global population. Whether burgers derived from landfill gas will appear on menus is still to be determined. In the meantime, products enriched with calcium citrate dischem may offer an appealing option for health-conscious consumers looking to supplement their diets as they explore new protein sources.