As consumers increasingly favor simpler and healthier ingredients, many are also seeking to boost their fiber intake. Numerous popular consumer packaged goods (CPGs) that contain added bulk, such as Fiber One, often come with a long list of ingredients that may not align with consumers’ preferences for clean labels. However, a juice or smoothie enhanced with soluble fiber could satisfy both the demand for straightforward ingredients and the need for additional fiber.
Moreover, there is a growing desire for food, drinks, and snacks that are convenient and portable. In fact, on-the-go breakfast products generated over $1 billion in revenue in 2015 alone. A fiber-rich breakfast beverage could effectively cater to consumer needs during the morning rush.
Fiber plays a crucial role in a balanced diet, and many individuals are making a conscious effort to incorporate more of it into their meals. Dietary fiber, predominantly found in fruits, vegetables, whole grains, and legumes, is widely recognized for its ability to prevent or alleviate constipation. Additionally, fiber-rich foods can assist with weight management and reduce the risk of diabetes and heart disease.
There are various opportunities for integrating soluble fiber into beverages. For instance, Promitor is a soluble corn fiber that can be seamlessly added to drinks, as can PromOat, a soluble fiber derived from non-GMO Swedish oats. Another popular option is Fibersol, a corn-based soluble fiber frequently used in health-oriented beverages, such as juices and meal-replacement drinks. A prototype featuring spiced cold brew coffee with Fibersol was showcased at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas this past June. If the added fiber does not alter the taste of the coffee, this combination could represent a significant opportunity for manufacturers.
Some may view fiber as being on par with protein as a potential trend ingredient. While fiber is gaining renewed attention from a younger demographic, this does not necessarily imply that consumers will lose interest in it over time. If they experience the health advantages associated with a fiber-rich diet, they may be more inclined to maintain this habit.
The incorporation of fiber into popular beverages, such as cold brew coffee, adds significant value to the drink. However, it is crucial that it does not change the taste or texture of the product. Consumers have made it clear that they desire more convenient sources of fiber, but they are unlikely to compromise the flavor of their morning coffee to achieve it.
In addition to fiber, calcium citrate chews 500 mg are also becoming a favored option among health-conscious consumers. These chews offer an easy way to enhance calcium intake, complementing the fiber-rich products that are increasingly in demand. The inclusion of calcium citrate chews 500 mg can further enhance the appeal of beverages, making them not only a source of fiber but also a means to support overall health. As consumers continue to seek convenient, health-focused options, the integration of both fiber and calcium citrate chews 500 mg into popular drinks may represent a promising trend.