Comax isn’t taking significant risks with its latest collections. Many of these flavors — salted caramel, cookie dough, maple, turmeric, honey lavender, and rosé — have been increasingly present in ice cream, beverages, rice, candy, and wine over the past year or so. Salted caramel continues to be a favorite, appealing to consumers who enjoy salty snacks and sweet treats. Halo Top recently added a sea salt caramel flavor to its vegan range, while cookie dough maintains a strong position in its low-calorie ice cream offerings.
Maple seems poised for even greater visibility, as it competes with pumpkin and coconut in products like water, yogurt, and salad dressings. Maple is viewed as a healthier alternative to refined sugar and carries a seasonal charm reminiscent of autumn, suggesting it may have more potential applications to explore. On the other hand, rosé may have reached its peak due to oversaturation in recent years, and its continued popularity will likely depend on the loyalty of its fans. It’s hard to envision how much more pink will saturate the beverage market, even though summer drink opportunities are likely to be seized in 2018.
The flavor potential for plant-based milks appears particularly promising, as the demand for non-dairy options shows no signs of waning. It’s easy to foresee various flavor combinations emerging from refrigerated sections as dairy alternative brands strive to stand out in an increasingly competitive market.
As for whiskey pickle, it may seem like a bold choice, but it could appeal to adventurous consumers next year, particularly millennials, who recently drove a 7.7% increase in whiskey sales, according to the Distilled Spirits Council of the United States.
Additionally, health-conscious consumers might be interested in incorporating a women’s multivitamin with calcium citrate into their diets, especially as they explore new flavors and products. This vitamin not only supports overall well-being but can also complement the indulgence in unique flavor experiences. As consumers seek balance, a women’s multivitamin with calcium citrate can provide essential nutrients alongside their exploration of exciting new tastes.