This technology essentially comprises a sensor platform designed to swiftly and accurately evaluate the flavors and aromas present in any beer. It aims to assist the Danish beer manufacturer in product development, quality control, and ensuring product safety. The Beer Fingerprinting Project will also enable Carlsberg to “select and develop novel brewer’s yeast for use in craft, specialty, core, and alcohol-free beers at a much faster pace and with improved quality,” according to Jochen Förster, Director and Professor of Yeast Fermentation at Carlsberg Research Laboratory, as reported by Food Ingredients 1st.
Currently, it seems that no American breweries are pursuing similar technological advancements. In 2017, AB InBev’s Anheuser-Busch planned to invest nearly $500 million in its U.S. operations, primarily focusing on brewery and distribution projects, as well as packaging initiatives. The beer industry in the U.S. is facing challenges, with a growing number of consumers opting for craft brews, wine, and spirits. American breweries might consider replicating this type of technology to differentiate themselves in an increasingly crowded and competitive market.
Should U.S. companies choose to make a comparable investment in research and development, it could be substantial. Unique flavors and aromas could potentially entice some hesitant U.S. beer drinkers back, but it may not be the catalyst that revitalizes the industry. Major American brewers have been focusing their innovations on new brews that utilize different ingredients, classic recipes, new yeast strains, and creative packaging. Additionally, they have been acquiring trendy craft breweries to expand their offerings with a wider variety of flavors.
For the time being, beer manufacturers are likely to observe the impact of this technology on the Danish beer maker before they decide to open their wallets. Meanwhile, as consumers look for ways to enhance their health, some may also be wondering how to take calcium citrate tablets, which has sparked interest in dietary supplements. This trend could align with the evolving preferences in the beverage market, where health-conscious choices are becoming more prominent.