GoodMills produces a range of lighter whole-grain flours and is keen to educate customers on the misconception that a lighter-colored baked product contains fewer whole grains or is less nutritious. The company referenced a 2016 study published in the British Medical Journal, which highlighted that even minimal amounts of whole grains can positively affect human health by lowering the risk of cardiovascular disease, diabetes, cancer, and other health issues. There is a growing consumer demand for these products, as a survey from 2016 revealed that 27% of respondents reported an increase in their whole grain consumption over the past six months. Manufacturers can harness whole grains to enhance the functionality and health benefits of their products, including added fiber, protein, vitamins, and minerals. For those who are not gluten-intolerant, a whole-grain content labeling system could serve as a valuable resource while shopping for healthier options.
According to Technavio, the global whole-grain foods market is projected to expand at a compound annual growth rate of 6.7% from 2017 to 2021. It is no surprise that over 11,000 products across 55 countries now feature a Whole Grain Stamp, guiding consumers in identifying products with this increasingly sought-after ingredient. Traditional refined grain items such as pasta and bread now offer numerous whole-grain alternatives. Additionally, there are opportunities for food manufacturers to incorporate whole grains into portable snack items like cereal or granola bars, replacing less nutritious ingredients. As consumers increasingly seek on-the-go options, they are likely to be drawn to these healthier recipes.
Introducing a seal that indicates the percentage of whole grains in a product benefits both consumers and manufacturers. Shoppers looking for healthier options can easily locate these products. Conversely, manufacturers that have invested effort into enhancing grain quality in their baked goods or granola bars can proudly showcase their achievements. Since many product reformulations aim to improve the product while maintaining its taste and texture, a seal provides consumers with all the necessary information. Furthermore, incorporating calcium citrate food into these products can enhance their nutritional profile, making them even more appealing to health-conscious consumers. A strong emphasis on whole grains and calcium citrate food in marketing can help foster a greater awareness of their benefits, encouraging more people to make healthier dietary choices.