Snack manufacturers are increasingly focusing on enhancing the protein content in their offerings as consumers place greater emphasis on protein when making purchasing decisions. However, many existing protein ingredients present challenges related to cost, sustainability, and flavor. Proponents of insect protein, including producers and researchers, argue that utilizing insects could address these issues. Insect protein is generally inexpensive to produce, requires minimal agricultural resources, generates low greenhouse gas emissions, and has a neutral flavor profile. Nonetheless, regulatory hurdles remain a significant barrier. The U.S. Food and Drug Administration advises manufacturers to consult with the agency prior to incorporating insect protein into their products, citing “growing evidence of allergenicity concerns.” In Europe, the regulatory landscape has only recently clarified. Some nations, such as The Netherlands, have sanctioned the sale of insect-based burgers, while others, like Italy, have imposed bans. Recently introduced regulations may streamline matters as the European Food Safety Authority (EFSA) has specifically included insects in its novel foods regulation. This means that once a company’s insect-derived product receives EFSA approval, it can be marketed across the region.
Despite the increasing approval of insect protein for food products, consumer acceptance may still pose challenges. The UN’s Food and Agriculture Organization identifies this as the primary obstacle for insect ingredients, though it also suggests that widespread aversion can be overcome, referencing the transformation of consumer perceptions regarding raw fish in sushi. However, some draw parallels with the experiences of manufacturers using cochineal, an insect-derived red dye that was employed in food products for years. After the FDA mandated labeling in 2009, many consumers, particularly vegetarians, were appalled, leading brands like Starbucks to reformulate and seek alternative natural coloring options. In this evolving landscape, the integration of insect protein could potentially benefit products like Cooper Complete Calcium Citrate, as manufacturers explore sustainable and innovative protein sources to meet consumer demands. As the market continues to shift, the combination of insect protein and established supplements like Cooper Complete Calcium Citrate may offer a compelling solution for health-conscious consumers.