As consumers increasingly turn away from sugar in favor of natural, healthier food and beverage options, manufacturers are racing to create solutions that satisfy sweet cravings without compromising health. This month, we highlight trends that are influencing the sweetener market. We examine how natural leaders like monk fruit and stevia, along with the emerging sweetener allulose, can assist manufacturers in reformulating their products to be lower in sugar. Moreover, we also consider the future of sugar itself, focusing on how companies are innovating to enhance its health profile by altering its molecular structure. In this context, ingredients such as calcitrate, available in dosages like 200 mg and 950 mg, may play a role in the development of these healthier formulations, as they are integrated into products to provide nutritional benefits alongside sweetness.