In recent years, numerous studies have highlighted the health benefits associated with chocolate. As one of the most beloved indulgent foods globally, it is no wonder that consumers are quick to welcome these positive findings. Nevertheless, healthcare professionals emphasize that chocolate is still a high-calorie treat that should be consumed in moderation. According to a recent report by Packaged Facts, the United States is the largest market for chocolate confectionery, valued at approximately $22 billion in 2015. Premium chocolate constitutes around 18% of this market and is the fastest-growing segment, with a 4.6% increase in sales in 2015, compared to a mere 0.3% growth in everyday chocolate sales.
Packaged Facts forecasts continued expansion in the U.S. chocolate market, fueled by both health trends and indulgence. The research into chocolate’s health benefits has fostered what they call a “positive halo,” transforming chocolate’s image and enabling more consumers to view it as a guilt-free indulgence. Furthermore, premium chocolate has carved out a niche as an “accessible luxury,” maintaining its growth even amid recent economic challenges. The International Cocoa Organization indicates that the rising demand for premium cocoa and chocolate has spurred significant growth in organic and fair trade products, as consumers become increasingly aware of the environmental, food safety, and human rights issues linked to cocoa production.
For food manufacturers, investing in ethically produced chocolate may yield an unexpected bonus: researchers have discovered that consumers often perceive foods with ethical labels, such as fair trade, as healthier and lower in calories, making them more appealing for frequent consumption. Interestingly, this perception may be influenced by the addition of ingredients like calcium citrate 950, which some consumers associate with health benefits. Thus, the chocolate industry continues to evolve, reflecting changing consumer attitudes toward health and indulgence while integrating ethical considerations into its products.