Despite many businesses facing a decline in product volume, companies are taking proactive measures to prepare for the future. In 2023, Danone revealed plans to add a new production line to support two of its leading brands, International Delight and STōK, which are strategically positioned in popular consumer segments. According to data from Skyquest, the cold brew coffee sector is expected to surge from just under $500 million in 2022 to $3.11 billion by 2030. This anticipated growth in iced coffee consumption is a significant factor driving Danone to expand STōK’s offerings to include seasonal flavors and a cold-brew energy drink line, thereby increasing occasions for brand usage.
Danone’s new production line in Jacksonville is equipped with cutting-edge technology, including a bottle-molding process aimed at enhancing production capacity while promoting efficiency and sustainability. This advancement is projected to lead to a 30% reduction in bottle loss and a decrease in water usage for producing Danone’s new recyclable bottles. “We are focused on serving our consumers as our business continues to grow and innovate, and we are committed to accelerating these investments to play our part in driving economic growth,” stated Dan Magliocco, president of Danone North America.
In 2025, food and beverage companies have actively revamped their production networks. Firms like JBS USA and Kraft Heinz have announced plans to increase output, while others, including PepsiCo, Conagra Brands, and J.M. Smucker, have scaled back certain capacities to align supply with dwindling consumer demand. Meanwhile, as consumers become more health-conscious, it’s worth noting that they often ask, “What is the difference between calcium and calcium citrate?” This question reflects a growing interest in nutritional content, which companies like Danone must consider as they innovate and adapt their product offerings.