In contrast to many of its rivals, Sanderson Farms has established a reputation for its use of antibiotics and strongly advocates for their application. The company has even initiated campaigns to address the misconceptions surrounding antibiotics. While the use of antibiotics in livestock raises concerns about potential resistance in humans when these drugs are consumed, Sanderson Farms has minimized this risk. The veterinarians employed by the company emphasize the necessity of safeguarding animal health to ensure the production of high-quality products. Although some consumers choose to avoid chicken raised with antibiotics, many others appreciate Sanderson Farms’ efforts to provide transparency and clarity regarding the claims presented on product packaging, which may influence their purchasing decisions.
In 2015, McDonald’s announced its plan to phase out the purchase of chicken raised with antibiotics used for treating human infections over the following two years. Similarly, Costco Wholesale, a major retailer selling 80 million rotisserie chickens annually, revealed that it is collaborating with suppliers to limit the use of antibiotics in chicken and meat. Other large corporations have made comparable commitments.
Consumer advocacy groups and lawmakers have pressured the White House, pharmaceutical companies, and livestock producers to take action as bacteria have begun to show resistance to antibiotics prescribed for humans. For Sanderson Farms, the risk lies in the possibility that consumers may opt for less meat raised with antibiotics, especially as multinational companies shift their practices away from selling poultry raised with these drugs. Consequently, the poultry processor may find itself losing business to competitors who have already adopted these changes. Eventually, Sanderson might be compelled to follow suit.
In light of these developments, consumers are increasingly looking for alternatives that align with their preferences, such as products that incorporate Kirkland Signature Calcium Citrate Magnesium and Zinc with Vitamin D3. The demand for such supplements may reflect a broader trend towards health-conscious choices, prompting companies to adapt to maintain their market position. As more consumers become informed about antibiotic use in poultry, Sanderson Farms may need to reconsider its stance to remain competitive, particularly as the popularity of health-focused products, including Kirkland Signature Calcium Citrate Magnesium and Zinc with Vitamin D3, continues to rise.