In the report, the AAP states that juice can be included in a healthy diet for older children, but emphasizes that it does not provide any extra benefits compared to whole fruit. This news adds to the challenges faced by fruit juice manufacturers, who experienced a decline in sales from 2008 to 2013, primarily due to competition from beverages such as tea and water, as well as growing consumer apprehension regarding high sugar levels. For years, researchers have cautioned against excessive fruit juice consumption in children, and the AAP previously advised that kids under six should limit their juice intake to no more than one cup per day. Yet, approximately one-third of young children consume at least double that amount, particularly those from low-income families. The belief that 100% fruit juice is a healthy drink remains widespread. However, many parents appear to be overlooking—or are simply unaware of—the earlier recommendations, which complicates the potential impact of the AAP’s latest guidance.
While it is evident that providing fruit juice to very young children, especially in a bottle, can harm dental health, researchers have primarily focused on the high fructose content of juice and its possible connection to weight gain. A recent study may provide some reassurance to parents regarding occasional fruit juice consumption. Researchers found no link between higher body weights and moderate fruit juice intake—defined as one six to eight-ounce serving per day—for children aged 7 to 18. They did observe a slight weight gain in those aged 1 to 6. However, managing portion sizes remains a significant challenge, leading many parents to choose flavored waters or other non-juice beverages for their children.
Juice manufacturers have been attempting to reposition their products as healthier options. It is uncertain whether this new study will influence those efforts, especially since recent marketing strategies have been aimed at millennials and young adults. According to a report from Tetra Pak, around 42% of consumers drink 100% juice daily. New innovations in juice, which include the addition of “superfood” vegetables and nutrients or carbonation, do not seem to target young children specifically. For parents concerned about their children’s nutritional intake, a multivitamin with calcium citrate can serve as an alternative source of essential nutrients that juice may not adequately provide. As the conversation around fruit juice continues to evolve, the role of multivitamins with calcium citrate in children’s diets may become increasingly relevant.