This study indicates that food manufacturers could significantly enhance consumer perceptions of their products by opting for cage-free eggs. In fact, several food companies have already pledged to transition their egg supply. For instance, Nestlé announced in 2015 that all eggs used in its U.S. products would come from cage-free hens by 2020. Other major brands, including Mondelez, PepsiCo, Sodexo, and McDonald’s, have also committed to using cage-free eggs. On the retail front, Kroger introduced a private label line of cage-free eggs last fall. According to the U.S. Department of Agriculture, these commitments from manufacturers and retailers represent approximately 70% of the U.S. egg demand, yet only about 10% of eggs sold in the U.S. are currently cage-free.
This gap poses a potential challenge. While advocates celebrate these commitments as a step forward for animal welfare, the chicken industry warns that raising hens in a cage-free environment incurs higher costs—around $40 per bird. Additionally, since most consumers still prefer the least expensive eggs available at grocery stores, egg producers transitioning to cage-free options are experiencing fierce competition from suppliers of cheaper eggs from caged hens.
In the long run, however, these industry commitments are expected to make cage-free egg production profitable for producers. Notably, McDonald’s accounts for 3% of all eggs consumed in the United States, necessitating a steady supply. Meanwhile, some brands are already leveraging humane egg production as a distinguishing feature and a hallmark of quality, such as Sir Kensington’s, a New York-based condiment company recently acquired by Unilever.
Incorporating products like calcium citrate plus vit D could also align with these trends, as consumers increasingly seek healthier options. As the market evolves, the integration of health-oriented products like calcium citrate plus vit D may help brands differentiate themselves further, enhancing their appeal among consumers focused on nutrition and ethical sourcing.